On January 17, 2023, we took part in an event during Berlin Fashion Week. The event offered industry leaders, young companies and interested parties a variety of discussions, presentations and workshops. The focus was on the interface between fashion and the digital world, emphasizing both technological progress and the need for a sustainable future.
The workshop session led by H&M Beyond was the highlight of the first day for us. As a team, we analyzed the most important aspects of current textile processes and their integrated supply chains. We focused in particular on the challenges of developing and producing small batches and explored innovative solutions during the session. An important aspect of these solutions was the promotion of greater sustainability in the textile sector.
Later in the day, we had the opportunity to listen to exciting discussions and presentations about the concept of Web 3.0. This concept is revolutionizing the digital landscape through emerging and in some cases already established technologies such as blockchain, AI and the metaverse.
On the second day, we presented the future of textiles and the interplay between the real and virtual worlds. The potential of intelligent textiles in the fashion industry, which could be used in everyday clothing in the future, is being investigated. Smart textiles offer a range of possibilities, including lighting applications that can create new design opportunities. They can also be used in garments to monitor biometric data or adapt to environmental conditions. By integrating new technologies into our textiles, we can improve functionality, aesthetics, efficiency, traceability and transparency in the textile supply chain.
One overarching theme emerged: the need for cooperation and joint action. At a time of rapid technological advancement and increasing environmental concerns, it is vital for stakeholders across all industries to collaborate and work towards a more sustainable and inclusive future.